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Sustainable Marketing Assignment Help

The program of sustainable marketing has been instilled with a number of aspects that can be developed as a result of integration into the market place. Hence, the involvement of the functions of an organization in terms of developing aspects that might be helpful in gathering the resources for the development of the sustainable marketing program is likely to be a matter of utter consciousness. The present report has been developed with the aim to develop an effective sustainable marketing review of an organization that has been procured as the leading bottled water company of the United Kingdom. The focus of the report has been put off the description of the attributes that are held by an organization to develop the functions relating to the appropriate matter of concern regarding the development of a plan that would help in effective marketing of the product in the domestic as well as international market. the report is concerned with the development of the contexts regarding the marketing functions that are practiced in Fiji Water.


The Triple Bottom Line of Marketing

Marketing is an eminent function of business that can bring about a varied response among the consumers that is within the market. Marketing patterns are decided by the decision making the body of an organization through understanding the criteria of conduction of functioning in terms of the development of the market view as well as the stances of business conduction in the market. Developing functions of manufacturing of a product and its introduction in the market place constitutes a number of stages of functioning that is led by an array of strategic implementation. Strategy development is an essential functioning of an organization that holds the implications of functioning in the market place. As suggested by Sarkis and Dhavale (2015), there has been a large number of evolutionary changes in the approaches of the businesses as well as that of the consumers. Many of the ideology of business has been replaced by the idea of a sustainable business that denotes not only the financial sustainability of the business but also a stance of sustainability from an environmental point of view. Hence, the mention of the Triple Bottom Line has been introduced in the business maps of worldwide organizations. The Triple Bottom Line is a concept that has helped in relating or connecting the focus of the financial bottom line of an organization with the social and the environmental bottom line. Therefore, this concept aims to add social responsibilities and the environmental impact of business to its economic value.

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